Nattair Studio's profile

Pet Wash「Miao Bug」Branding

“Miao八鸽”品牌取自“喵星人”和“八鸽”,一只猫咪与一只八哥相伴,会给人一种意外惊喜的感觉,即荒诞又显得有趣。

品牌以“专业/温和/滋养”为核心理念,为各类毛孩子打造洗护用品,全心全意呵护毛孩子的健康舒适。除了严谨的态度外,品牌更像给消费者传达轻松有趣的一面。

为了体现产品属性的特点,我们用了让人感觉清新干净的冰川蓝作为主色调,以明亮活泼的柠檬黄作为辅助的搭配,二者结合后给大家带来的视觉感受更“纯净”,更舒适,可以很好的传达“清洁”的概念。这种简单直给的视觉理念正是我们工作室的特点之一。
The brand "Miao Pigeon" is derived from "Meow Star" and "Pigeon", a cat accompanied by a pug, will give people a sense of surprise, that is, absurd and interesting.
With the core concept of "professional/gentle/nourishing", the brand creates toiletries for all kinds of fur children, and wholeheartedly cares for the health and comfort of fur children. In addition to the strict attitude, the brand is more like to convey a light and fun side to consumers.
In order to reflect the characteristics of the product attributes, we used a fresh and clean feeling of glacier blue as the main color, with bright and lively lemon yellow as an auxiliary collocation, the combination of the two brings a more "pure" visual experience, more comfortable, can be very good to convey the concept of "Clean! The combination of the two brings us a more "pure" and comfortable visual experience, which can well convey the concept of "clean". This simple and straightforward visual concept is one of the characteristics of our studio.
Pet Wash「Miao Bug」Branding
Published:

Pet Wash「Miao Bug」Branding

Published: